KB
Kapital Bank

Marketing Communications Manager

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Kateqoriya
Logistika

Vəzifə haqqında

We are looking for a Marketing Communications Manager who will act as the central hub of marketing communications and execution across the company.

This role ensures that marketing operates as a structured, data-driven and well-coordinated system, connecting business needs with execution, while maintaining control over budget, resources and delivery.



+ ' ' +

Experience

  • 3–7+ years in marketing, operations or project management
  • Experience in:
  • campaign execution
  • BTL / events
  • budget management
  • Experience in e-commerce / tech / retail is a strong plus


Skills

  • Strong project and process management skills
  • Ability to manage multiple priorities simultaneously
  • Strong analytical thinking and data-driven mindset
  • Excellent stakeholder management and communication skills
  • Experience working with marketing tools and analytics platforms is a plus
  • Structured and system-oriented
  • High ownership and accountability
  • Able to bring order into complex environments
  • Execution-driven with attention to detail


+ ' ' +
  • Opportunities for professional growth and development
  • Competitive salary and bonuses
  • Comprehensive insurance coverage
  • Supportive work environment
  • Visa Premium salary card
  • Corporate discounts and events
  • Additional vacation days
  • Discounted education and employee loans
+ ' ' +

1. Central MarCom Governance

  • Act as the single entry point for all marketing communication requests
  • Build and manage a transparent intake, prioritization and execution system
  • Align marketing activities with business goals and priorities
  • Ensure structured communication between all stakeholders


2. Cross-functional Coordination

  • Coordinate marketing activities across:
  • Sellers
  • Logistics
  • Internal teams
  • Ensure alignment between:
  • business needs
  • creative execution
  • marketing channels
  • Manage workload distribution and execution flow


3. Marketing campaigns for sellers and logistics 

  • Oversee execution of marketing initiatives and campaigns
  • Ensure timelines, dependencies and quality are controlled
  • Support delivery of both tactical and large-scale campaigns
  • Work with sellers to launch marketing activities
  • Process and execute seller-related marketing requests
  • Integrate sellers into campaigns and promotions
  • Ensure alignment with internal teams (Seller tribe / Marketing)
  • Support marketing initiatives related to logistics (delivery, PUDO, etc.)
  • Coordinate launches and communications for logistics features
  • Work with logistics team to execute campaigns


4. BTL & Events Leadership

  • Plan and execute offline activations and events
  • Manage vendors, production and on-ground execution
  • Ensure events contribute to business and brand objectives


5. Merch & Marketing Assets Ownership

  • Own and control marketing merchandise and gifts inventory
  • Build and maintain a structured tracking system (stock, usage, allocation)
  • Ensure efficient usage aligned with campaigns and priorities


6. Budget Management & Efficiency

  • Manage and track marketing operational budgets
  • Ensure transparency, efficiency and control of spending
  • Support decision-making based on ROI and effectiveness of activities
  • Work with Finance and Procurement on planning and reporting


7. Data & Performance Mindset

  • Use data to evaluate:
  • campaign performance
  • resource allocation
  • effectiveness of activities
  • Contribute to improving marketing efficiency and decision-making


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