Retail & Brand Manager

Təsvir

We are currently looking for an experienced Retail & Brand Manager to join one of AFI Group companies. This role is responsible for driving the commercial success of its consumer brands, developing brand and retail strategies, managing product performance, strengthening relationships with retail partners and distributors, and ensuring sustainable business growth across product categories.

Key Responsibilities

Brand & Product Management

• Develop and implement brand strategies to strengthen market position and achieve commercial objectives.
• Manage product portfolio, pricing, positioning, and packaging strategies.
• Plan and execute successful product launches and market expansion initiatives.
• Monitor product performance and identify opportunities for continuous improvement.

Retail & Sales Management

• Develop and maintain strong relationships with retail chains, distributors, and key customers.
• Lead negotiations on commercial terms, product listings, shelf placement, and promotional activities.
• Monitor sales performance and distribution effectiveness across retail channels.
• Identify opportunities to expand product availability and increase market share.

Team Leadership

• Lead, coach, and develop the retail sales team to achieve business objectives.
• Set clear performance goals and monitor team KPIs.
• Support employee development through regular feedback and coaching.

Cross-functional Collaboration

• Work closely with Marketing to ensure consistent brand positioning and effective promotional campaigns.
• Collaborate with Sales, Logistics, and Commercial teams to support business growth and optimize customer service.
• Coordinate product launch activities and ensure alignment across all business functions.

Performance Analysis & Reporting

• Monitor retail performance, sales trends, customer feedback, and market developments.
• Analyze commercial data and recommend actions to improve business performance.
• Prepare regular reports and business updates for senior management.

Tələblər

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field.
• Minimum 4 years of experience in Retail, Brand Management, Category Management, or Sales within FMCG, food & beverage, or consumer goods.
• Proven experience managing retail partnerships and distributor relationships.
• Strong commercial acumen and negotiation skills.
• Experience leading and developing teams.
• Excellent analytical, communication, and organizational skills.
• Ability to manage multiple projects and priorities in a dynamic environment.
• Proficiency in Microsoft Office; experience with retail analytics and reporting tools is an advantage.
• Fluency in Azerbaijani and English; Russian is an advantage.