Role overview:

Carlsberg Azerbaijan, the leading beer producer in the country, is looking for an analytical and commercially minded professional to join our Marketing Team as a Research and Development, Marketing Communication Specialist. This role combines consumer insights, innovation management, portfolio development, and media effectiveness analysis, offering a unique opportunity to contribute to the future growth of an international FMCG business.

What You'll be doing:

Conduct consumer, category, product, and trend research to identify innovation opportunities and provide actionable business insights;
Analyze Brand Health Tracking and Shopper Insights data, translating findings into recommendations for commercial teams;
Support the New Product Development (NPD) process, ensuring effective coordination across departments and compliance with stage-gate requirements;
Collaborate with Production, Procurement, Planning, Legal, Sales and Marketing teams to successfully deliver innovation projects;
Prepare business cases and commercial evaluations for new product initiatives;
Analyze portfolio performance and identify opportunities to improve, replace, or discontinue underperforming SKU’s;
Support long-term portfolio and innovation planning;
Contribute to media strategy development through channel performance analysis and media insights;
Evaluate media campaign effectiveness and identify opportunities to improve ROI and KPI performance;
Monitor and optimize spending on creative and BTL activities.

Skills:

Bachelor's degree in Economics, Finance, Marketing, Business Administration, or a related field;
Minimum 2 years of experience within a commercial, marketing, category management, consumer insights, trade marketing or business analysis function;
Strong analytical mindset and ability to transform data into business recommendations;
Experience working with cross-functional teams and managing multiple projects;
Understanding of consumer research methodologies and media performance metrics;
Working knowledge of financial concepts, including P&L and business case evaluation;
Advanced Excel and Power Point skills;
Fluency in Azerbaijani and Russian; English at Upper-Intermediate level or above.

Whom are we searching for:

Dynamic, creative, and strategic thinker
Excellent Team player
Eager to learn
Ambitious and goal oriented

What do we offer:

Growth opportunities
Health insurance plan
Lunch provided from the Company side to enjoy it with the team
annual base salary + bonuses according to company policy
Working in a passionate, international and collaborative team environment

Interested?

If you meet the above requirements and would like to apply for this interesting and difficult job at the same time, please send your resume in English with the expected level of payment to:

Please note that only a limited number of candidates will be invited for interviews.

Research and Development, Marketing Communication Specialist

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